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Visualized: The Explosive Growth of Daily Fantasy Sports

fanduel_users

The above graph was made using data from a RotoGrinders post where a few Fanduel key performance numbers were disclosed.

I’ve annotated the graph with two trendlines. One that is essentially pre-2013, and exhibits very natural growth. The other trend is 2013 and after, which looks like a rocket ship. You can see that Fanduel acquires most of it’s users during football season, then loses some of them over the first half of the year before growing users again in the fall.

I’m just sort of guessing here but I think the big uptick in users is likely related to a push by the daily sites to get aggressive about spending to acquire users. Fanduel closed an $11 million round of funding in early 2013, which has probably been used in part to acquire new users. Actually, it’s probably worth noting that the only reason we’re probably getting these numbers is because Fanduel and DraftKings are in a little bit of a tiff right now over DraftKings’ claims that it’s the top site (or claims that sound very similar to that claim anyway). Fanduel is basically pulling a “scoreboard bro” move. It’s worth noting that DraftKings has raised about $31 million over the past 15 months. So these companies are probably going to use their warchests to draw new users and based on the fact that they’re funded by venture capital, it’s probably fair to assume that both companies feel good about some future acquisition by a larger company.

Considering the explosive growth of the past year and the fact that most of the guys in your home league have never tried DFS, there probably is a good amount of wood still to chop.

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