Will This 2024 Rookie WR Put His First Season Behind Him and Follow in Drake London’s Footsteps?

Kevin Szafraniec
March 26, 2025

After being selected by Atlanta with the eighth overall pick in the 2022 NFL draft, Drake London put up a solid rookie season despite dealing with poor quarterback play in a run-heavy Arthur Smith offense. Smith was fired after a 2023 season in which the Falcons experienced similar offensive limitations. The freedom of a new offense in 2024 enabled London to make a leap and finish as the PPR WR5 in his third year.

Sometimes a change in scheme is all a player needs to realize their potential. It is fair to wonder how many draft busts could have been avoided if only they had been put in a position to maximize their potential. For one early pick in the 2024 draft, the odds seemed to be stacked against him from the moment he was drafted. Between an inept offensive coaching staff, a crowded depth chart, and inconsistent quarterback play, it is hard to tell exactly where the fault lies for the rookie’s underperformance in Year 1. Heading into his second season, most of the roadblocks that stood in his way are now gone. Will the widespread changes lead to a London-esque leap forward in 2025?

Membership Required

You must be a member to access this content.

View Membership Levels

Already a member? Log in here

Please subscribe For Full Access to all RotoViz content and tools!

What’s included in your subscription??

Exclusive Access to RotoViz Study Hall
- A treasure trove of our most insightful articles that will teach you the metrics that matter, time-tested winning strategies, the approaches that will give you an edge, and teach you how to be an effective fantasy manager.
Revolutionary Tools
- Including the NFL Stat Explorer, Weekly GLSP Projections, NCAA Prospect Box Score Scout, Combine Explorer, Range of Outcomes App, DFS Lineup Optimizer, Best Ball Suite,and many, many, more.
Groundbreaking Articles
- RotoViz is home of the original Zero-RB article and continues to push fantasy gamers forward as the go-to destination for evidence-based analysis and strategic advantages.
Weekly Projections
- Built using RotoViz’s unique GLSP approach.
Expert Rankings
And a whole lot more…

Kevin Szafraniec

Lead Writer and Full-time Cat Dad. Sneakerhead, Record Collector, Beatmaker, Lord of the Rings Superfan, and Jeopardy Enthusiast in my free time. Follow me on X and Bluesky @thecatdadff

Jaxon Smith-Njigba Might be the Only Game in Town: The Best and Worst Picks on the Seattle Seahawks

Kevin Szafraniec June 12, 2026

Kevin Szafraniec works his way through the NFC West, identifying the best and worst picks from each roster in 2026 best ball drafts, starting with the Super Bowl champion Seattle Seahawks. In this series, over the course of the summer, I’ll go division by division, highlighting the best and worst picks on each team at their current ADPs. We will focus on best ball ADP…...

Membership Required

You must be a member to access this content.

View Membership Levels

Already a member? Log in here

Are Brendan Sorsby’s Physical Gifts Enticing Enough to Offset the Risk He Brings to an NFL Locker Room?

Kevin Szafraniec June 9, 2026

Kevin Szafraniec breaks down the prospect profile of Texas Tech quarterback Brendan Sorsby in the event that he enters the 2026 supplemental draft. In all likelihood, Brendan Sorsby would have been 2026’s QB3 if he had declared for this year’s NFL Draft. Given how things are trending for him this summer, there is still a chance he will kick off his professional career in 2026. Sorsby’s…...

Membership Required

You must be a member to access this content.

View Membership Levels

Already a member? Log in here

Crowded Depth Charts Are Pushing Talent Down the Board — The June ADP Heat Check: TE Edition

Kevin Szafraniec June 8, 2026

Kevin Szafraniec breaks down whether fantasy managers should be buying or selling the biggest tight end risers and fallers following a hectic month of ADP movement since the NFL Draft. It has been a little over a month since the NFL Draft wrapped, and it is time to see how the ADP market has shifted since the beginning of May. Given that any player can…...