Will This 2024 Rookie WR Put His First Season Behind Him and Follow in Drake London’s Footsteps?

Kevin Szafraniec
March 26, 2025

After being selected by Atlanta with the eighth overall pick in the 2022 NFL draft, Drake London put up a solid rookie season despite dealing with poor quarterback play in a run-heavy Arthur Smith offense. Smith was fired after a 2023 season in which the Falcons experienced similar offensive limitations. The freedom of a new offense in 2024 enabled London to make a leap and finish as the PPR WR5 in his third year.

Sometimes a change in scheme is all a player needs to realize their potential. It is fair to wonder how many draft busts could have been avoided if only they had been put in a position to maximize their potential. For one early pick in the 2024 draft, the odds seemed to be stacked against him from the moment he was drafted. Between an inept offensive coaching staff, a crowded depth chart, and inconsistent quarterback play, it is hard to tell exactly where the fault lies for the rookie’s underperformance in Year 1. Heading into his second season, most of the roadblocks that stood in his way are now gone. Will the widespread changes lead to a London-esque leap forward in 2025?

Membership Required

You must be a member to access this content.

View Membership Levels

Already a member? Log in here

Please subscribe For Full Access to all RotoViz content and tools!

What’s included in your subscription??

Exclusive Access to RotoViz Study Hall
- A treasure trove of our most insightful articles that will teach you the metrics that matter, time-tested winning strategies, the approaches that will give you an edge, and teach you how to be an effective fantasy manager.
Revolutionary Tools
- Including the NFL Stat Explorer, Weekly GLSP Projections, NCAA Prospect Box Score Scout, Combine Explorer, Range of Outcomes App, DFS Lineup Optimizer, Best Ball Suite,and many, many, more.
Groundbreaking Articles
- RotoViz is home of the original Zero-RB article and continues to push fantasy gamers forward as the go-to destination for evidence-based analysis and strategic advantages.
Weekly Projections
- Built using RotoViz’s unique GLSP approach.
Expert Rankings
And a whole lot more…

Kevin Szafraniec

Full-time Cat Dad, Sneakerhead, Record Collector, LOTR Fanboy, and Jeopardy Enthusiast. Fantasy football writer and beatmaker in my free time. Follow me on X and Bluesky @thecatdadff

Week 3 Waivers: A Rash of QB Injuries Could Lead to Uncharacteristic Heavy Bidding at the Position, Plus Last Call on a League-Winning RB

Kevin Szafraniec September 16, 2025

Kevin Szafraniec highlights the best players available on waivers in 50% or more of ESPN and Yahoo leagues heading into Week 3. A string of quarterback injuries was one of the biggest storylines in Week 2. For a position that usually doesn’t get a ton of attention in this space, perhaps this is the week when the right QB pickup will trump all other needs…....

Membership Required

You must be a member to access this content.

View Membership Levels

Already a member? Log in here

Week 2 Monday Review: An Offensive Explosion Makes Up for 2025’s Lackluster Opening Weekend

Kevin Szafraniec September 15, 2025

Kevin Szafraniec breaks down the biggest fantasy headlines from Week 2 of the NFL season with the help of RotoViz’s suite of industry-leading tools. Saying that teams around the NFL were able to shake off the rust in Week 2 may be the understatement of the year. During Sunday’s early slate, the lowest combined point total was 40 between the Bills and the Jets. Six…...

Membership Required

You must be a member to access this content.

View Membership Levels

Already a member? Log in here

Three’s Company: Are Liam Coen and Jacksonville’s Three-Headed Backfield About to Take Over the NFL?

Kevin Szafraniec September 12, 2025

Kevin Szafraniec breaks down how the Jaguars’ trade of Tank Bigsby to the Eagles could affect the backfields in Jacksonville and Philadelphia moving forward. Back in June, there were consistent rumblings that Travis Etienne could find himself in a new home for the 2025 season. The Jaguars had just selected two running backs in the NFL Draft, and Tank Bigsby was coming off a sophomore…...